Here’s an editorial comment on the article OnlineBusiness.com Explains the Importance of Upgrading a Domain Name When Rebranding that first appeared in Digitaljournal.com.
Rebranding companies should have a domain name upgrade strategy in place to turn digital shopping into a reality.
When the best domain name is rebranded, it can boost web traffic and conversions.
A OnlineBusiness.com domain name tip can help a business find the right domain name.
.net, .org, or another extension that lends credibility, if budgets or availability do not permit an exact match.
If you include common spelling variations, phonetic equivalents, plural and singular versions, and hyphenated versions, you will be protected.
We offer free consultations and starter sites to businesses looking to start or rebrand.
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“Why do companies rebrand, is a question that many visitors coming to the site ask us. And us being in the domain industry, that’s an easy question to answer. Rebranding allows a company to adapt, thrive, and grow as a new, fresh brand amid the global health crisis as many businesses continue to pivot to the new digital ways consumers are shopping,” said Michael Santiago, Founder of OnlineBusiness.com.
Companies rebranding should plan their domain name upgrade as early as possible because it can provide them new opportunities as they attempt to grow their business. Those that rebrand to their best domain name are seen to be more credible which leads to higher trust from their target market and ultimately leads to higher sales and revenue. For instance, when HiveTeams.com (a productivity platform) rebranded to Hive.com, it saw an increase of 45 percent in web traffic and conversions, according to NamePros.com.