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Insights on the .XYZ Domain From’s Founder

Here’s our commentary to the article Founder Provides Insights on The Rise of .xyz Domains first published by

Recent interviews with New York and NY – Michael Santiago have explored the current popularity of .xzy domains.

As part of their rebranding strategy, Alphabet, formerly known as Google, chose the .xyz extension for their domain name.

Apart from its popularity with the Web3 and crypto industries, .xyz domains are also among the most popular new top-level domains.

New trends as a result of an evolving internet are shaping new patterns and ways of the internet, including an increasing acceptance of .xyz and other gTLDs.

A business will not miss a beat in branding with a .xyz domain extension.

.xyz domain names are expected to increase in popularity as Web3 and metaverse take over the digital landscape.

The following is a clip of the original article

In its rebranding rollout plan, Alphabet, formerly known as Google, made, at that time, a radical decision in changing their domain name. With the relevant .com’s, and already taken they decided to use This put .xyz domains on the map and further legitimized the extension as an alternative to a .com.

.xyz’s are now one of the most popular new gTLD’s to start the year with more than 4 million domains registered, accounting for 16% of gTLDs market share, according to Statista. A big contributing factor in the 4 million domains registered is the movement of Web3 and the crypto industry. 

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